Leaderboard

Most software businesses are better than their financial results suggest. They’ve got a good product, a solid team and some traction - but they haven’t nailed their business model. Revenue is lumpy, margins are tight, sales and delivery feel too manual. That’s where I come in. I help software founders turn good businesses into high-performing, high-value operations. I focus on the commercial engine - pricing, packaging, product strategy, delivery, and recurring revenue and build the systems and structure that make growth repeatable. I've spent years running lean, profitable software portfolios. I know what great looks like. Most importantly, I know how to get there - without layers of consultants, endless planning cycles, or bloated teams. If you're looking to sharpen your model, scale more efficiently, and make your business more valuable - let’s talk.

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Trying to survive

I’m a consultant working in Education & Football who assists athletes and students to maximise their potential. Not only doing performance coaching with athletes but also mentoring young entrepreneurs. I'm a Sports Psychology Adviser/ director for OneTwoOneTwo a startup whose aim is to support athletes with life skills. I am also a director at No1 Fan, a platform that helps parents understand their child’s journey as a footballer. Currently in need of funding so we can grow. 😀