Mercia Asset Management

Mercia Asset Management: Nurturing UK Business Growth with Connected Capital

Mercia Asset Management, an AIM-listed company since 2014, stands out in the investment landscape with its unique approach to capital provision. It offers a spectrum of venture, private equity, debt, and proprietary capital, which Mercia collectively terms as 'complete connected capital'. This approach involves nurturing businesses through third-party funds before selectively deploying direct follow-on capital from its own balance sheet for the most promising ventures.

Focused Investment Strategy:

• Domestic Focus: Mercia exclusively invests in UK-based businesses with modest capital needs, typically less than £30m throughout their growth to exit.
• Targeted Investment Range: The firm aims to support ambitious business owners seeking investments between £250,000 and £10m. In the financial year 2022/23, the average investment size was £900,000.

Purpose-Led Impact Investing:

• Positive Impact Focus: Mercia's overarching strategy is centered around making a positive impact by investing in purpose-led companies.
• Sector Expertise: The firm has a strong track record in life sciences, digital, and deeptech sectors, with a notable emphasis on investments outside London.

Extensive Network and Presence:

• Wide Geographic Reach: With offices in cities like Birmingham, Manchester, Sheffield, Leeds, Bristol, Newcastle, and London, Mercia ensures close proximity to its investments.
• Diverse Investment Network: The firm's network includes universities, the corporate finance community, non-executive groups, and operational and sector partners.

Pre-Series A Space Operations:

• Northern VCTs and EIS: Mercia operates three Northern VCTs alongside its EIS and regional funds, focusing on the pre-Series A space.
• Notable Scaleup Support: Mercia has backed scaleups such as Ideagen, Lineup Systems, and nDreams, showcasing its commitment to growing technology-oriented businesses.
• Comprehensive Portfolio Support:
• Empowering Women Entrepreneurs: Mercia recently launched the 'Rise & Thrive: Navigating Investment as Women Entrepreneurs' program, offering workshops to 80 female entrepreneurs.

Mercia Asset Management exemplifies a comprehensive and connected approach to investment, supporting a diverse range of promising UK businesses. Its focus on purpose-led companies and commitment to fostering growth across various sectors positions it as a vital player in the UK's economic landscape.