Marketing & Branding

Marketing & Branding examines how startups can attract attention, communicate their value and build a business people remember. The blog covers brand strategy, content marketing, SEO, social media, email, advertising, public relations and website optimisation. It also explores customer personas, positioning, messaging and the often-overlooked difference between generating attention and generating revenue.

Content is created with the budgets and constraints of UK startups in mind, so you can expect practical ideas rather than advice that assumes an enormous marketing department. Whether you are launching a new brand or improving an existing one, this blog will help sharpen your approach.