Empathy Map Worksheet 1.0.0

The Empathy Map Worksheet by XPLANE is a powerful tool designed to help teams better understand their customers, users, or stakeholders by mapping out their thoughts, feelings, and experiences. This framework is widely used in design thinking, product development, and marketing to create more customer-centric solutions.

How It Works:

What they THINK & FEEL – Identify thoughts, concerns, and motivations.
What they SEE – Understand their environment and influences.
What they SAY & DO – Capture behaviours, conversations, and interactions.
What they HEAR – Recognise external influences from peers, media, and industry trends.
Pain Points & Gains – Define challenges they face and benefits they seek.

Perfect for entrepreneurs, product designers, marketers, and business strategists. Use this worksheet to build deeper customer insights and create more meaningful products and services! Download now and start mapping your audience’s needs.