Market Research Template 1.0.0

Not sure whether your business idea is actually worth building?

This free Market Research Template gives you a practical framework for turning scattered research into a clear, evidence-based decision, not another spreadsheet full of information nobody uses.

Instead of researching everything, the template helps you start with one decision you need to make, then work through the areas that actually matter: your customer, the problem, demand, competitors, pricing and market size.

Use it to define your research objective, map your target customer and their pains, record competitor and pricing research, build a realistic bottom-up market size estimate, and sort your findings into what you know, what you think, and what changes your decision.

Whether you're testing an idea as a student, researching a new service as a small business, or validating demand before you build, this template gives you a simple structure without turning research into a distraction from deciding.

What's included
✅ Research objective and target customer worksheet
✅ Competitor and alternative comparison table
✅ Bottom-up market size calculator
✅ Evidence framework (know / think / don't know / surprised / decision)
✅ Final decision section
✅ Completely free to download

Ready to research your market?

Download the template, fill it in and turn your research into a decision. And if you want another perspective while you're working through it, join the Startup Networks community and connect with founders tackling the same questions.