Funding opportunity: Attendance and engagement at UK sporting, cultural and heritage sites

Apply for funding to research the development of novel data-intensive approaches for capturing engagement data from unticketed cultural, heritage, and sporting events, activities and locations, demonstrated through a deployable tool in at least one Department for Culture, Media and Sport (DCMS) sector.

You must be based at a UK research organisation eligible for AHRC funding.

The full economic cost (FEC) of your project can be up to £1.32 million. AHRC will fund 80% of the FEC.

Projects will be funded up to a maximum of 34 months and must start on 1 May 2027 and must be completed by 31 March 2030.