Start up pitches

[Will Caplan]

Hello,

I recently started pitching my startup. My question is how much should we focus on the founders and how much should we focus on the problem?

[Harry]

Great question! The balance between founders and problem depends on the stage of your startup and the audience you're pitching to. a rule of thumb for early stage businesses 

• 60-70% Problem & Solution – Investors want to see a clear, urgent problem with a strong market opportunity. They need to believe it’s worth solving.
• 30-40% Founders – Early-stage investors bet heavily on the team because execution is everything.

[D. Edmunds]

I've never heard of focusing on the founders.  Do you have an example of a pitch that includes such a focus?  I'd be interested in incorporating it.