Narrowing your niche

[Spaceports Tourism]

Creating a product or service without defining and narrowing your niche can make it difficult to define your goals, determine your target audience, and more.  I'm finding it hard to do, though.  Do you have any tips for narrowing your niche?

[Jane Chapman]

Do you mean in terms of product development, advertising, or something else?  For me, I had a lightbulb moment where I knew what my product could solve and who it could best help, so I never struggled with defining my niche. 

[Hercules]

On 25/03/2025 at 20:43, Jane Chapman said:

Do you mean in terms of product development, advertising, or something else? 

All of the above, maybe?  Narrowing my niche is something that I've always wrestled with, too.  For instance, if I wanted to get into healthcare, that's an awfully broad market.  So, I'd probably need to narrow down my focus into healthcare for children, or products for diabetes patients, or something similar.  It's easy to do in theory, but much harder in practice.  For me, at least. 

Edited April 1 by Hercules