Advanced MasterClass in Event Entrepreneurship, 2-Day Course in London

Name: Advanced MasterClass in Event Entrepreneurship, 2-Day Course in London
Start: 2025-11-13T10:00:00+00:00
End: 2025-11-14T16:00:00+00:00

(0 reviews)

Followers

13 November 2025, 10:00 14 November 2025, 16:00

Attend this Event

Price £1,322.46

COURSE DETAILS

Course Name: MasterClass in Event Entrepreneurship

Course Duration: 2 Days

Course Venue: Novotel London Excel, Royal Victoria Dock, E16 1AA

Closest Station: Custom House on the Elizabeth Line or DLR

Course Hours: 10.00am - 4.00pm (1 hr break)

Certificate: Advanced MasterClass in Event Entrepreneurship

Awarded By: The Event School London

CONTENT

1. Are you ready for the journey? Self-Evaluation before you start up

What is your vision or dream
Hobby or profession?

2. Market Research

Is there a need for your type of events company?
Who needs it?
Who is the competition?
Will you succeed and why?
How will your business fit into the market?
How are you going to be different?

3. Setting Up Shop

Business and Domain name registration
Type of company and Legal considerations
Insurance considerations
Licences and permits
Office/Work location and resources required
Event planning contracts and templates

4. Writing your Business Plan

Creating your strategy and business goals
Identify your niche, target market and customers
Determining your product and service offering
Pricing strategy and competitive positioning
Financial planning

5. Your First Sales Activity Plan

Setting sales goals
Sales resources and collaterals
Event proposals

6. Key People Relationships

Vendors and venues
Employee vs Contractor
Partnerships
Event Planning Networking Groups

IDEAL FOR

This MasterClass in Event Entrepeneurship course is ideal for those who:

Are considering setting up their own event planning business or consultancy
Have recently started their event planning business and are still seeking guidance on how to most effectively position and organise their business.