Valuation is one of the most misunderstood parts of fundraising.
Many founders either anchor to a number they โneedโ, copy what theyโve seen in the market, or rely on rules of thumb that donโt stand up in real investor discussions.
The reality? Investors use structured methodologies and they assess far more than just revenue multiples.
This practical webinar is designed to helpย UK startup foundersย understandย how valuations are actually formed, what drives investor perception of value, and how to approach fundraising conversations with credibility and confidence.
Joinย Michael Budnow, UK Director and Co-Founder ofย Standard Ledger,ย andย Daniel Faloppa, Founder & CEO ofย Equidam, a global valuation platform, for a founder-focused session on mastering valuation before your next raise.
Together, theyโll discuss how investors think about risk, growth, defensibility and traction, and how those factors translate into real-world numbers.
What weโll cover:
How investors value early-stage startupsย โ The core methodologies used in practice, from comparables to risk-adjusted approaches
Pre-revenue and early revenue valuationย โ What actually drives value when financial history is limited
Common valuation mistakes founders makeย โ Over-optimism, weak assumptions, and misaligned expectations
Positioning your startupโs worthย โ How to support your valuation with metrics, narrative and financial clarity
Balancing dilution and ambitionย โ Setting a valuation that attracts investors without damaging future rounds
Who should attend:
UK startup founders planning to raise in the next 6โ12 months
Teams preparing for Seed or Series A conversations
Founders who want to understand valuation before speaking to investors
Anyone unsure how their startup would be assessed in a real-world funding scenario
Youโll leave with a clearer understanding of how valuation works in practice โ and how to approach your next raise from a position of strength rather than guesswork.
๐ฅ Canโt attend live?ย Register anyway and weโll send you the recording afterwards.
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