About This File
Fresh Hub is revolutionising food accessibility for students and young professionals by offering nutritious, convenient meal options through intelligent vending machines.
The business model is designed to tackle common obstacles faced by these demographics, such as financial constraints, limited cooking skills, and busy lifestyles. Since healthier food choices are often more expensive, many opt for less nutritious alternatives. Fresh Hub eliminates this barrier by providing an affordable and convenient solution, featuring pre-ordering functionality, high-quality fresh meals, and a diverse menu, including vegan and low-calorie selections.
The company operates on a dual B2B and B2C membership structure, allowing universities and individuals to access exclusive discounts and a rewards programme. To drive engagement and awareness, Fresh Hub will implement a strategic marketing approach, leveraging social media, influencer partnerships, and targeted advertising. Additionally, on-campus activations, promotional events, and collaborations with university programmes will strengthen its presence. A pre-launch teaser campaign will generate excitement, while partnerships with well-known healthy restaurants will introduce specially curated dishes tailored for vending distribution.
Financially, Fresh Hub projects steady expansion, with profitability anticipated by year five and a compound annual growth rate (CAGR) of 30.19%. These forecasts are based on calculated estimates of daily meal sales, pricing structures, rental agreements, and logistical expenses. The business plan is supported by comprehensive market research and data analysis, ensuring a strong foundation for sustainable growth.