Hey James, what do you do when you last start up crashed and your mojo is in pieces...

Got lots of ideas, but wanna talk to real people

On 11/02/2026 at 09:53, Darren D said:

Hey James, what do you do when you last start up crashed and your mojo is in pieces...

Got lots of ideas, but wanna talk to real people

Darren mate — I’m genuinely sorry to see this.

You put real effort into Workfit. I remember the thought that went into the positioning and trying to carve out something different. It wasn’t a vanity project.

But let’s keep perspective — you’ve built successful before. That’s not luck. That’s judgement, resilience and execution. One brand not scaling doesn’t suddenly undo that.

Consumer products are a different animal. Margins are tight, paid social is volatile, algorithms change weekly, customer acquisition costs creep up, and suddenly you’re fighting for attention more than selling product. It’s hard to build momentum when platforms are basically taxing visibility.

That doesn’t mean the idea was wrong! Sometimes the distribution model just makes it ten times harder than it should be.

You’re not starting from scratch. You’re starting from experience.

And you’ve already proven you can build and exit. This is just a different chapter.

Give me a shout this week!