Dutch AI marketing company Aizy secures €2 million, reaching €22 million valuation less than a year after launch

Introduction

The world of marketing is constantly evolving, and one company is at the forefront of this change. Aizy, a Dutch startup founded in 2024, has recently secured €2 million in funding, bringing its valuation to an impressive €22 million in less than a year after its launch. This achievement is a testament to the company's innovative approach to performance marketing, powered by artificial intelligence (AI). Let's take a closer look at Aizy and how it plans to revolutionize the industry.

The Story of Aizy

Founded by entrepreneur Stefan Nuijten, Aizy is an AI-powered performance marketing platform that aims to fundamentally redesign the economics of performance marketing. Their mission is to make AI-driven performance accessible to smaller businesses and agencies, and their early results have been promising. In just under a year, the company has reached a valuation of €22 million and plans to expand globally by 2026.

How Aizy Works

Aizy's platform connects directly to Google and Meta advertising accounts and uses AI-driven optimization to continuously improve budget allocation, campaign performance, and conversion outcomes. This approach is a game-changer in an industry that relies heavily on manual optimization and billable-hour models. By introducing scalable, AI-powered automation, Aizy increases efficiency, reduces human error, and improves return on ad spend.

Impressive Growth

In its first year, Aizy has achieved €2 million in annual recurring revenue (ARR) and has built a client base of over 150 organizations across retail, e-commerce, and automotive industries. This growth is not only due to their innovative technology but also their team's execution speed and clarity of vision. Co-founder and investor Michiel Mol notes that only 3% of SaaS companies reach €1 million ARR in their first year, making Aizy's achievement of €2 million even more impressive.

Future Plans

Aizy's success has caught the attention of many, including its investors, who are impressed by the company's traction in such a short period. In 2026, Aizy plans to expand globally, focus on controlled scaling, and invest in internal product and engineering capacity. They also aim to deliver sustainable results for their clients, both directly and through agency partners.

Key Takeaways

• Dutch AI marketing company Aizy has secured €2 million in funding, bringing its valuation to €22 million in less than a year after its launch.
• Aizy's platform uses AI-driven optimization to improve performance marketing, challenging the traditional manual approach.
• The company has achieved €2 million in annual recurring revenue and has a client base of over 150 organizations in its first year.
• Aizy plans to expand globally, focus on controlled scaling, and deliver sustainable results for their clients.
• Their success has caught the attention of investors, who are impressed by the team's execution speed and clarity of vision.

Source: Dutch AI marketing company Aizy secures €2 million, reaching €22 million valuation less than a year after launch