Wood Mackenzie: Financial Services and Trading Growth Marketing Director

Salary: Not specified

Location: Remote or Hybrid

Are you a strategic, data-driven, commercially minded marketer looking for an exciting opportunity? Wood Mackenzie, a global data and analytics business for renewables, energy, and natural resources industries, is seeking a Growth Marketing Director to lead and scale their growth marketing efforts. With a team of over 2,400 experts operating in 30 global locations, Wood Mackenzie is committed to providing reliable and actionable insights for companies and governments to lead the transition to a sustainable future. If you have a passion for driving change and making confident decisions, this could be the perfect role for you.

About the Company:

Wood Mackenzie is a leading data and analytics business with over 50 years of experience in the industry. With a mission to help companies and governments navigate the ever-changing world, they offer unparalleled breadth and depth in coverage of the entire supply chain. With a team of over 2,400 experts and a focus on inclusivity, trust, customer commitment, future focus, and curiosity, Wood Mackenzie is a dynamic and exciting place to work.

Key Responsibilities:

• Develop and execute global growth marketing strategies to drive pipeline creation and progression for new customer acquisition and customer growth (expansion, renewal, and advocacy).
• Collaborate with vertical sales, product, financial services, and trading commercial leadership to build and deploy marketing campaigns, including account-based marketing.
• Lead and manage a team of global growth marketers to continuously optimize marketing plans and achieve key performance indicators.
• Ensure alignment across event marketing, product marketing, digital demand center, lead management, and corporate marketing for effective execution of growth marketing plans.
• Proactively collaborate with other vertical growth marketing directors to identify and implement best practices and cross-vertical/cross-audience campaign strategies.
• Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance.
• Track KPIs and provide regular reporting and actionable insights to senior stakeholders across the business.

Requirements:

• Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing, or performance marketing leadership role.
• Proven success in driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model.
• Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management.
• Experience managing integrated campaigns across multiple regions and channels.
• Deep familiarity with marketing analytics and automation platforms.
• Exceptional analytical and problem-solving skills.
• Excellent communication, data storytelling, and cross-functional collaboration skills.
• Experience working in a global, matrixed organization.

Preferred Experience and Qualifications:

• Industry knowledge in finance services and trading.
• Account-based marketing experience and tools expertise.
• Experience scaling marketing in a high-growth or SaaS company.
• Bachelor's degree in marketing, business, or related field.

What Success Looks Like:

• A high-performance team culture with a focus on achieving marketing goals.
• Exceeding year-over-year performance benchmarks.
• Driving improvements in ARR, NRR, and GRR as part of the wider go-to-market team.
• Increased marketing-sourced pipeline and closed-won revenue for new customer acquisition.
• Increased marketing engaged pipeline and won-revenue conversion rates.
• Increasing marketing-influenced pipeline and won-revenue conversion rates for customer expansion.
• Improved product usage and retention rates for target accounts.
• Shorter sales cycles and improved lead-to-opportunity conversion rates.
• Strong alignment between go-to-market teams through integrated planning.

Perks and Benefits:

• Competitive salary and benefits package.
• Remote or hybrid work options.
• Opportunity to work with a dynamic and diverse team of experts.
• Career development and growth opportunities.
• Collaborative and inclusive work culture.

To find out more or apply for this role, please use the following link: Apply here