Telavita: Paid Media & Acquisition Specialist

Salary: Not specified

Location: Remote

Are you a talented and driven professional with a passion for performance marketing and a desire to make a real impact on people's lives? Look no further! Telavita is seeking a Paid Media & Acquisition Specialist to join their dynamic team and help transform the mental healthcare industry.

Telavita is on a mission to democratize access to quality emotional healthcare. Through personalized programs and protocols, they assist clients and patients in preventing and treating mental health disorders. Telavita's comprehensive approach supports patients throughout their entire care journey, from initial diagnosis to digital therapy sessions and psychiatric teleconsultations, resulting in real clinical improvement. In just a few years, Telavita has become the leading digital mental health clinic in Brazil, thanks to cutting-edge technology, highly qualified clinicians, and a results-driven methodology. Today, Telavita serves major health insurance companies, national and multinational corporations.

As the Paid Media & Acquisition Specialist, you will play a crucial role in driving the company's growth by owning the entire acquisition funnel. Your focus will be on translating growth strategies into high-performance execution, ensuring not only lead generation but also quality, conversion, and real impact on the business. You will have the autonomy to operationalize, test, optimize, and continuously improve all aspects of acquisition, conversion, and customer acquisition cost (CAC). Your responsibilities will include overseeing multi-channel campaigns, managing the budget, analyzing metrics, and collaborating with various teams to achieve growth targets.

Responsibilities:

• Own the end-to-end acquisition funnel, ensuring performance from lead generation to conversion into opportunities, with a focus on CAC efficiency, MQL quality, and real business impact.
• Balance operational efficiency, pressure for results, and data-driven decision-making, with a short and medium-term business view.
• Drive experimentation and continuous improvement through A/B testing, CRO initiatives, and constant optimization of campaigns, landing pages, and flows, maintaining a high level of dissatisfaction with stagnant results.
• Orchestrate multi-channel acquisition campaigns, leveraging Google, Meta, LinkedIn, and other channels, by collaborating with specialists in communication, design, SEO, and martech to drive conversions.
• Define budget allocation, monitor key indicators, and make adjustments based on quantitative and qualitative analyses.
• Ensure excellence in data, martech, and integrations, by ensuring that media, CRM, and analytical tools are correctly structured for a clear understanding of lead origin, quality, and conversion.
• Work closely with SEO, communication, design, sales, and technology teams to drive growth through lead generation, demand education, and customer activation.

Requirements:

• Solid experience in acquisition and performance, at a senior or specialist level.
• Experience in both B2B and B2B2C, with the ability to switch strategies based on the target audience.
• Strong knowledge of CRO, A/B testing, and experimentation.
• Analytical mindset, logical reasoning, and data-driven decision-making.
• Business acumen and a sense of ownership.
• Proactivity, a sense of urgency, and a drive for results.
• Experience with AI applied to performance, analysis, and experimentation.

You may not be a good fit if:

• You only focus on paid media operations without considering the full funnel.
• You prefer to execute tasks in isolation instead of taking ownership of results.
• You are not comfortable working with data, metrics, and constant experimentation.
• You struggle in high-pressure environments with multiple priorities and frequent changes.

Perks:

• Competitive salary and benefits package.
• Opportunity to make a real impact on people's lives.
• Join a fast-growing and innovative company in the mental healthcare industry.
• Collaborative and inclusive work culture.
• Fully remote position.

To find out more or apply for this role, please use the following link: https://weworkremotely.com/remote-jobs/telavita-paid-media-acquisition-specialist