What are some things that might put an investor off?

[kelly coulter]

We're currently running a funding round for our medtech startup and preparing our pitch deck for an investor. Just wondering if there is anything to omit, or not include - what will put an investor off? Is there anything to be careful of?

[James]

Thank you for putting this question on our platform, I'll do my best to answer it, and tag people in who will be able to help you further also. So, when preparing your medtech's pitch deck, there are several key things that you need to mindful of to avoid deterring potential investors.

• Complex Technical Details: Ensure that any technical descriptions of your product or technology are clear and accessible. Overly complex/ complicated details can be off-putting to investors who may not have a technical background.
• Financial Over-optimism: Present realistic financial projections. Overly optimistic or unsubstantiated financial claims can undermine your credibility and make investors question the viability of your business model.
• Ignoring the Competition: It’s important to acknowledge and analyze your competition. Showing that you understand your market space, including direct and indirect competitors, demonstrates strategic thinking and market awareness.
• Vague Business Model: Clearly articulate how your medtech startup will generate revenue. A vague business model can make it difficult for investors to understand how your company will achieve financial success.
• Team Presentation: Highlight the experience and qualifications of your team members. Investors often invest in people as much as in ideas, so a strong team presentation is crucial.
• Tax Incentive Schemes: If applicable, mention eligibility for schemes like SEIS/EIS which offer tax reliefs to investors. This can make your startup a more attractive investment proposition. @Sam Simpson is great at this, and has put a few topics in this section!

Being aware of these points can help you tailor your pitch deck to avoid common pitfalls and present your medtech startup in the best possible light to potential investors. 

[Jeremy Lorne]

On 11/04/2024 at 18:08, James said:

Thank you for putting this question on our platform, I'll do my best to answer it, and tag people in who will be able to help you further also. So, when preparing your medtech's pitch deck, there are several key things that you need to mindful of to avoid deterring potential investors.

• Complex Technical Details: Ensure that any technical descriptions of your product or technology are clear and accessible. Overly complex/ complicated details can be off-putting to investors who may not have a technical background.
• Financial Over-optimism: Present realistic financial projections. Overly optimistic or unsubstantiated financial claims can undermine your credibility and make investors question the viability of your business model.
• Ignoring the Competition: It’s important to acknowledge and analyze your competition. Showing that you understand your market space, including direct and indirect competitors, demonstrates strategic thinking and market awareness.
• Vague Business Model: Clearly articulate how your medtech startup will generate revenue. A vague business model can make it difficult for investors to understand how your company will achieve financial success.
• Team Presentation: Highlight the experience and qualifications of your team members. Investors often invest in people as much as in ideas, so a strong team presentation is crucial.
• Tax Incentive Schemes: If applicable, mention eligibility for schemes like SEIS/EIS which offer tax reliefs to investors. This can make your startup a more attractive investment proposition. @Sam Simpson is great at this, and has put a few topics in this section!

Being aware of these points can help you tailor your pitch deck to avoid common pitfalls and present your medtech startup in the best possible light to potential investors. 

I've answered a few posts on here so far - I like the question side of things. Just wanted to say how important the tax incentive schemes are, investors really do care about this!