ClassDojo: Product Marketing Lead, Consumer

Salary: $160,000 - $220,000 (USD) depending on location and experience. This role is remote.

Are you a talented marketer with a passion for education and consumer products? ClassDojo is seeking a Product Marketing Lead to join their passionate and innovative team. As the #1 communication app connecting K-8 teachers, children, and families globally, ClassDojo is on a mission to give every child on Earth an education they love. With over 95% of US schools actively using their app and reaching over 51 million children in 180 countries, ClassDojo is making a significant impact in the education space. Join a diverse and talented team from top companies such as Instagram, Netflix, and Uber, and pioneer the future of education.

About ClassDojo:

ClassDojo is a global education technology company with a goal to accelerate humanity's progress by providing an education that every child loves. Their flagship app connects teachers, children, and families through photos, videos, messages, and activities. With a team of only 200 people, ClassDojo has achieved an unprecedented scale and is now using their network to provide the best learning experiences for children worldwide. They hire for talent density and are committed to creating a company where the most talented people want to work. Join ClassDojo and be a part of shaping the future of education.

Key Responsibilities:

• Lead the marketing strategy for ClassDojo's consumer products including Dojo Islands, Dojo Sparks, and ClassDojo Plus
• Launch and grow new consumer-facing experiences through go-to-market strategies
• Create clear and compelling messaging to help families understand and utilize ClassDojo's products
• Own lifecycle and in-product marketing across various platforms
• Collaborate with cross-functional teams to align on high-impact opportunities
• Conduct growth experiments to optimize messaging and user journeys
• Build and scale a voice-of-customer program to gather insights and improve product-market fit

Job Specifications:

• 8-10+ years of experience in product or consumer marketing
• Strong track record of successfully launching and growing products at scale
• Experience with full-stack product marketing in lean or high-velocity environments
• Ability to craft emotionally resonant marketing that drives business outcomes
• Proven success in growing adoption and engagement through organic channels
• Experience working closely with cross-functional teams to influence product and marketing strategy
• Ability to thrive in a fast-paced and autonomous environment

Perks and Benefits:

• Competitive salary and benefits package
• Flexible and remote work options
• Opportunity to work with a diverse and talented team
• Chance to make a significant impact in the education space
• Fast-paced and dynamic work environment
• Equal employment opportunity regardless of race, color, ancestry, religion, etc.

To find out more or apply for this role, please use the following link: Apply here