Tallinn-based Pickmybrain Raises €1.8 Million to Build AI-Powered “Digital Brains” for Experts and Celebrities

## Revolutionizing Expertise Sharing with AI

In the bustling tech hub of Tallinn, Estonia, an innovative startup is making waves by redefining how professionals and celebrities share their expertise. Pickmybrain, founded in 2022, has successfully raised €1.8 million ($2.1 million) in a pre-seed funding round. This financial boost is set to expand its team, scale operations into new markets, and enhance its groundbreaking product.

## The Power Behind the Investment

The funding round was led by an impressive group of business angels, including Garri Zmudze, known for his investments in longevity and biotech, and early backing of Insilico Medicine. Joining him were Raison.app and other undisclosed investors. This infusion of capital underscores the growing interest in AI-driven personalization and the potential of digital personas.

## A New Paradigm for Monetizing Expertise

Sergei Verbitski, the visionary founder of Pickmybrain, emphasizes a transformative approach to leveraging AI. “While AI is often framed as a threat to jobs, it’s also creating new ways for professionals to share and monetize their expertise,” Verbitski explains. The startup’s platform allows experts to transform their unique insights into AI-powered advisors, or “Digital Brains,” providing practical, on-demand guidance without the need for constant content creation.

## Bridging the Gap Between AI and Human Expertise

Pickmybrain stands at the intersection of rising digital likeness trends, where personalities like Khaby Lame are capitalizing on AI twins. The platform enables professionals to turn their domain-specific knowledge into accessible, scalable AI advisors. These Digital Brains are trained on an expert’s structured content, ensuring personalized insights rather than generic responses.

## The Shift from Creator Economy to Expert Economy

The Estonian startup aims to disrupt the traditional ad-driven creator economy by introducing an “expert economy.” This model offers a transactional, utility-focused alternative for monetizing knowledge, liberating professionals from the pressure of creating viral content. Instead, they can scale their expertise akin to how content creators scale views, but without the relentless chase for attention.

## A Growing Network of Influential Experts

With over 1,000 professionals on board, Pickmybrain boasts an impressive roster, including Peter Vesterbacka, co-founder of Rovio, World Cup champion Paul Pogba, and renowned marketing executive Bozoma Saint John. These notable figures highlight the platform’s potential to attract and empower high-profile individuals across various fields.

## Why This Matters for the Startup Ecosystem

Pickmybrain’s innovative approach offers profound implications for startups, founders, and investors. By harnessing AI to personalize and monetize expertise, it opens new revenue streams and challenges the dominance of big tech’s attention-based models. The startup’s success could inspire similar ventures, pushing the boundaries of how knowledge is shared and valued in the digital age.

## Conclusion

As Pickmybrain embarks on this exciting journey, it promises to reshape the landscape of expertise sharing. By empowering professionals to monetize their knowledge through AI, it not only enhances accessibility but also fosters a new economy centered around value-driven insights. This Tallinn-based startup is a testament to the power of innovation in the ever-evolving world of technology and business.

Source: EU-Startups