Warsaw’s Replenit Adds €2.1 Million to Cart to Build an AI Decision Engine for Retail

In a significant boost to its innovative journey, Warsaw-based startup Replenit has successfully raised €2.1 million in a pre-seed funding round. The investment, aimed at accelerating product development, AI research, and expanding operations, positions Replenit as a promising player in the retail technology space. The funding round saw contributions from prominent investors including Movens Capital, Vastpoint, Logo Ventures, and DigitalOcean Ventures, alongside angel investor Mati Staniszewski, co-founder of ElevenLabs.

Transforming Retail with AI

Replenit is on a mission to revolutionize retail decision-making through its AI-driven engine. The startup's technology interprets real-time customer signals to create personalized shopping experiences, moving beyond traditional predictive models. As Ilyas Kurklu, co-founder and CEO, articulates, “Retailers can no longer rely on prediction alone. They need to understand intent, reason in context, and decide what to do next for each individual customer.”

Founded in 2025 by six experienced Turkish entrepreneurs, Replenit is leveraging over 40 years of collective expertise in B2B SaaS and martech. The team previously scaled a Turkish MarTech company to €1.7 billion across 26 countries, underscoring their capability to drive substantial growth.

Bridging the Intelligence Gap

In today's data-rich retail environment, decision-making is often constrained by static rules and outdated models. Replenit aims to bridge this gap with a reasoning layer inspired by the Theory of Mind. This innovative approach allows retailers to make dynamic, individualized decisions, enhancing customer satisfaction and boosting revenue. The startup’s AI not only analyzes past behavior but interprets current signals to predict and respond to customer needs in real time.

By integrating with existing infrastructures like Databricks, Salesforce, and Klaviyo, Replenit enhances the value of first-party data. Their engine has already demonstrated success, with L’Occitane en Provence experiencing a 235% increase in post-purchase revenue and iBOOD attributing 6.3% of its total revenue to Replenit’s AI-driven decisions.

Why This Matters

For startups and investors, Replenit’s journey offers valuable insights into the evolving landscape of retail technology. Their approach highlights the growing importance of real-time, AI-driven decision-making in enhancing customer engagement and driving sales. As retail continues to evolve, the ability to deliver personalized experiences at scale will be crucial for success.

Replenit's focus on creating an intelligence layer that seamlessly integrates with existing systems provides a blueprint for startups aiming to leverage AI in other sectors. This approach not only enhances operational efficiency but also sets a new standard for customer interaction.

Looking Ahead

With fresh capital in hand, Replenit is set to expand its operations in Poland and the Netherlands, while also establishing a presence in the US by the end of 2026. The startup's goal is to position its AI engine as a central intelligence layer for retailers, supporting decision-making across various facets of customer engagement and retention.

As Replenit continues to grow, its commitment to delivering a 10× ROI guarantee reflects confidence in its technology. This assurance, coupled with early successes, positions Replenit as a potential leader in the retail AI space.

In conclusion, Replenit’s innovative approach to retail decision-making offers a glimpse into the future of personalized shopping experiences. With a strong foundation and visionary leadership, the startup is poised to redefine how retailers interact with their customers, setting a new standard for retail intelligence.

Source: EU-Startups