Hi everyone — really glad to be here.

I'm Sanj, founder and CEO of Appt In. We're a mobile-first CRM, booking, and payments platform built specifically for small and micro businesses. Think everything you get from Salesforce or HubSpot — customer management, messaging, appointments, payments — but at £0–£20/month and live in under 5 minutes.

We launching next month in the UK after 18 months of building, and we already have 150+ businesses using the app on day one. The founding team brings 30+ years of combined experience in CRM and data across some of the UK's biggest brands, so we know the problem from both sides.

I'm here to connect with other founders, share what we're learning, and honestly — if you're a startup struggling with customer management and spending too much on tools that weren't built for you, Appt In might be exactly what you need.

Would love to hear what everyone's building.

Sanj
apptin.app

Welcome to Startup Networks, Sanj! 👋

Great to have you here. 150+ businesses before the UK launch is a really good start, especially after 18 months of building.

Appt In sounds like a useful solution for small businesses that don't want to pay for complicated CRM tools. Wishing you and the team all the best with the launch! Looking forward to seeing how it goes.

On 07/08/2026 at 13:36, Sanj Badhan said:

Hi everyone — really glad to be here.

I'm Sanj, founder and CEO of Appt In. We're a mobile-first CRM, booking, and payments platform built specifically for small and micro businesses. Think everything you get from Salesforce or HubSpot — customer management, messaging, appointments, payments — but at £0–£20/month and live in under 5 minutes.

We launching next month in the UK after 18 months of building, and we already have 150+ businesses using the app on day one. The founding team brings 30+ years of combined experience in CRM and data across some of the UK's biggest brands, so we know the problem from both sides.

I'm here to connect with other founders, share what we're learning, and honestly — if you're a startup struggling with customer management and spending too much on tools that weren't built for you, Appt In might be exactly what you need.

Would love to hear what everyone's building.

Sanj
apptin.app

Welcome to the forum Sanj, good luck with your launch!

Hubspot, Salesforce etc whilst being great software, almost have got greedy - and priced themselves out of affordability for most pre-revenue startups to use!