This came up in a conversation with a founder who has around £1,000 to put towards marketing. They’re wondering whether that’s enough to properly test paid social or whether the money would be better spent elsewhere.

If you had £1,000 to test paid social, would you spend it on ads or put it somewhere else?

£1k is enough to test something. I wouldn't call it enough to "prove paid social works" though.

Yup! that's how I'd look at it too. Spend £1k learning, not expecting £5k back 😂

I'd probably spend none of it until the landing page and offer are sorted.

Paying to send people to a rubbish funnel is just expensive research.

100%. I've seen people blame Meta when the actual problem is the offer is just crap.

Also depends what you're measuring. Clicks? Signups? Purchases?

£1k can tell you something very different depending on that.

Exactly. I'd rather have 200 useful visitors and learn something than chase 20k cheap clicks.

This is why I like looking at the whole funnel rather than just ad performance. The ad can be doing its job and the product still loses everyone after the click.