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Is It Time to Drop Instagram Completely for Enterprise SaaS?

Startup Questions
in Growth Marketing
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I bumped into a founder recently who’s running an enterprise SaaS company selling £20k+ annual contracts. Instagram gets some likes, but it’s bringing in zero pipeline.

At this stage, is it worth dropping Instagram and focusing on LinkedIn, outbound and industry communities instead?

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    If Instagram is genuinely bringing zero pipeline, I'd stop putting serious time into it.

    But I wouldn't necessarily delete the account.

    Keep it ticking over and put the effort somewhere that's actually producing customers.

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    I'd keep it for credibility.

    Even if a buyer never finds you there, they might check the company out before replying to an email. An empty Instagram account can make a business look a bit odd.

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