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Would You Give a Customer 40% Off in Exchange for Referrals?

Startup Questions
in General Business
Estimated reading time: 1 minute

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A founder selling a digital subscription product is weighing up a tricky offer. A potential customer wants a 40% discount in exchange for introducing the business to other companies, but there’s no guarantee those introductions will turn into sales.

Would you take the deal, or keep your pricing firm until the referrals actually bring in business?

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