Focus groups

[William Lloyd]

My product still needs some work before it'll be ready for the commercial market.  How does one go about sourcing a focus group, so that you're hitting your target market, without going over budget to obtain their opinions?

Edited April 22 by William Lloyd

[Spaceports Tourism]

What kind of information are you hoping to gain from the group?  If you don't need hands-on product testing, then Amazon's Mechanical Turk is a great option.  You can upload videos, images, and survey questions that could lead to insightful feedback.  It's probably the most affordable choice when it comes to focus groups, too. 

[William Lloyd]

On 26/04/2025 at 21:09, Spaceports Tourism said:

What kind of information are you hoping to gain from the group?  

I'm mostly interested in feedback over whether the controls are intuitive to use.  I'd also like to know how useful my product would be when compared to others that are already in the market.  

[Maggie May Hay]

Believe it or not, the government provides some handy information about this topic.  I found it valuable when running my own group.  My target market was university students, so I advertised around local unis to get my numbers.  It worked a treat.