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Eleria - Revolutionizing Menstrual Cup Hygiene

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URL: Eleria

Eleria, previously known as Cup Squared, represents a groundbreaking step in menstrual health management. The name Eleria, derived from the Ancient Greek term 'ἐλευθερία' (eleutheria), meaning liberty, symbolizes the freedom and ease this product brings to its users. Eleria was inspired by the goddess Artemis, known for her independence and strength, aligning with the brand's ethos of empowering women.

The founders, Monica Wai and Kira Goode, both alumni of the University of Bristol, embarked on their journey after identifying key barriers to menstrual cup usage during their studies in innovation. Their research revealed two primary concerns among users: the difficulty of cleaning menstrual cups in public toilets and the challenge of sterilizing them in shared living spaces. Driven by these findings, they innovated a product that addresses both issues with a singular, effective solution.

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