Adclear Secures £500k Pre-Seed Funding to Transform Marketing Compliance in Fintech

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Revolutionising Marketing Compliance

Adclear, a London-based RegTech startup, has successfully raised £500,000 in pre-seed funding to enhance its AI-driven marketing compliance solutions. The funding round was led by Haatch, Force Over Mass, and Founders Capital. This investment will accelerate Adclear’s mission to automate compliance processes, enabling fintech businesses to navigate complex regulatory landscapes more efficiently.

 

 

Adclear’s Innovative Solution

1. AI-Powered Compliance

Founded in 2024 by Cameron Ward, Doni Hoti, and Joe Jordan, Adclear leverages AI and deep regulatory expertise to:

• Provide real-time, tailored compliance evaluations.

• Deliver instant, contextual feedback to marketing and compliance teams.

• Automate and centralise workflows, eliminating disjointed tools and manual reviews.

2. Supporting High-Risk Sectors

Adclear specialises in assisting fintech businesses operating under stringent Financial Conduct Authority (FCA) regulations, particularly in high-risk categories such as:

• Investments

• Loans

• FX and CFDs

• Spread betting and crypto

 

 

Addressing Regulatory Challenges

Evolving Regulatory Landscape

• The FCA’s Consumer Duty and stricter controls on high-risk investments have increased compliance demands.

• Marketing teams face mounting pressure to balance growth with regulatory adherence, often slowed by time-consuming manual reviews.

Real-World Impact

Adclear’s platform streamlines compliance processes, enabling:

• Faster campaign approvals.

• Reduced bottlenecks in marketing operations.

• Improved collaboration between marketing and compliance teams.

 

 

Adoption by Leading Fintech Brands

Notable Clients

• Plum

• Creditspring

• Trade Nation

These companies have adopted Adclear’s AI-powered platform to streamline marketing compliance, ensuring faster, more efficient campaign rollouts.

 

 

Statements from Leadership and Investors

Joe Jordan, Co-Founder

"Our experience in financial services and regulated marketing means we understand this problem first-hand. Our focus is delivering a product that enables teams to spend more of their time on the most important parts of their business."

Martijn de Wever, Founding Partner at Force Over Mass

"The financial services sector is experiencing unprecedented regulatory scrutiny around marketing compliance. Adclear’s practical approach solves a real pain point, saving fintechs millions in delayed campaigns and compliance overhead."

Fred Soneya, Partner at Haatch

"Adclear addresses a critical pain point in the regulatory compliance landscape for financial services. As both investors and users of their platform for our marketing materials, we’re particularly excited to support their growth journey."

Doni Hoti, Co-Founder

"This funding round will accelerate our product development and market expansion. We’re committed to helping fintech businesses navigate the complex world of marketing compliance, allowing them to focus on innovation and growth while ensuring regulatory adherence."

 

 

Future Plans for Adclear

Expanding Capabilities

The new funding will enable Adclear to:

• Further develop its AI-driven platform.

• Extend compliance coverage to EU and US regulatory frameworks.

• Consolidate its position in the UK market as a leader in RegTech solutions.

Global Reach

Adclear aims to become a comprehensive solution for:

• Global financial brands managing multi-channel campaigns.

• Businesses operating across different regulatory regions.