Infinity Secures £5M Debt Facility to Advance Call Tracking and Analytics

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Driving Innovation in Call Analytics

Infinity, Europe’s leading provider of call tracking and analytics, has secured a £5 million corporate debt facility from CIBC Innovation Banking. This funding will accelerate Infinity’s growth by supporting product development and enhancing customer experience, further solidifying its position as a market leader in the contact centre industry.

 

 

Infinity’s Innovative Platform

1. Call Tracking and Insights

Infinity’s platform enables businesses to:

• Track customer journeys prior to a call, identifying the campaigns, channels, and keywords driving the most leads and ROI.

• Uncover trends during calls through conversation analytics, helping businesses refine their marketing strategies.

• Use Smart Match to correlate calls with revenue and marketing activities, analysing gaps to improve ROI.

2. Seamless Integration

Infinity partners with leading tech providers to ensure seamless integration into existing tech stacks, allowing businesses across sectors such as:

• Travel

• Automotive

• Property

• Financial services

• Healthcare

 

 

Supporting Business Growth

Strengthening Financial Foundations

This refinancing agreement with CIBC marks a major milestone for Infinity, providing:

• A robust financial foundation to support the company’s growth strategy.

• Flexibility to deliver exceptional customer satisfaction and loyalty.

• Resources to deliver even greater value to partners and stakeholders.

 

 

Statements from Leadership and Investors

Matthew Morley, Finance Director, Infinity

"This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to ensure customer satisfaction and loyalty, as well as deliver even greater value to our partners and stakeholders while advancing our mission to help businesses worldwide make smarter, more impactful calls."

Tom Dods, Director at CIBC Innovation Banking

"As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services, helping companies improve interactions with their customer base. Infinity adds true value to its customers, providing them with the tools to deliver higher quality interactions and insights to improve operational decision making."

 

 

Future Plans for Infinity

Enhancing the Platform

Infinity plans to:

• Focus on product development to deliver innovative solutions.

• Continue to advance its analytics capabilities to better serve customers.

Expanding Value

With the £5 million facility, Infinity will:

• Strengthen its position in call tracking and analytics.

• Deliver enhanced tools to improve customer interaction and operational efficiency.