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What’s the Best Cold Outreach You’ve Ever Done (or Received)?

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Cold outreach gets a bad rep — and to be fair, a lot of it is bad.
Generic emails. LinkedIn DMs that scream copy-paste. Zero context. Zero creativity.
But when done right? Cold outreach can open doors most people never walk through.

Back when I ran an agency, I wanted to stand out.
So I used to order cheap handheld games consoles from Alibaba, stick our logo on them, and send them directly to key decision-makers.
No long-winded sales pitch. Just a note that said:

"We build brands that people actually play with. Thought you’d like one."

It worked. The console would sit on their desk. People would ask about it.
And suddenly, I wasn’t just “another agency” — I was the guy who sent the games console.
A memorable intro. A lasting impression. A higher response rate than any cold email.

👉 So, what’s the most creative cold outreach you’ve done (or seen)?
Gifts? Custom videos? Crazy LinkedIn strategies?
Let’s start a thread — drop your ideas below. Could inspire someone’s next big client.

User number 1 - in 5 years this will hopefully mean something

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