Cold Outreach

Cold outreach gets a bad rep — and to be fair, a lot of it is bad. Generic emails. LinkedIn DMs that scream copy-paste. Zero context. Zero creativity. But when done right? Cold outreach can open doors most people never walk through. Back when I ran an agency, I wanted to stand out. So I used to order cheap handheld games consoles from Alibaba, stick our logo on them, and send them directly to key decision-makers. No long-winded sales pitch. Just a note that said: "We build brands that people actually play with. Thought you’d like one." It worked. The console would sit on their desk. People would ask about it. And suddenly, I wasn’t just “another agency” — I was the guy wh…